Dr. Faaiza
Amjad
Dr. Faaiza Amjad is a renowned entrepreneur and designer with a strong foundation in textile artistry, holding a Master’s degree in Textile Designing from the University of Home Economics (2003).
Inspired by her mother’s clothing business Meenakar (est. 1987), she expanded the legacy and launched her luxury brand Faaiza Amjad Studio in 2002, blending tradition with modern elegance.
She has also served as the former President of the Women Chamber of Commerce Lahore, was Pakistan’s first female distributor of Coca-Cola International, and led the Designers’ Association under the Federation of Pakistan—reflecting her impactful presence in both fashion and business.
Craftsmanship
& Heritage
At Faaiza Amjad Studio, craftsmanship is defined by precision, artistry, and timeless design. Each piece is carefully created using fine fabrics, intricate detailing, and refined techniques that reflect a deep respect for tradition.
Blending heritage craftsmanship with a modern aesthetic, every design celebrates elegance, individuality, and the enduring beauty of Pakistani fashion.
Our Philosophy
Sustainability
Our commitment to slow fashion means we focus on quality over quantity, creating pieces intended to last a lifetime and beyond.
Inclusivity
We celebrate the diverse beauty of women, designing silhouettes that honor every form with grace and sophistication.
Innovation
While rooted in tradition, we constantly push boundaries, integrating modern aesthetics with classical forms.
Ethics
Supporting the local artisan community is at the heart of our brand, providing fair wages and preserving local talent.
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